| Woolworth - Mass merchandise discount retailer |
| Deutsche Woolworth GmbH & Co. OHG is a Frankfurt‚ Germany based retailer with operations in Germany and Austria. The company currently has 444 stores with sales figures exceeding 1.4 billion Euro.
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| Challenges |
| Prior to ARC deployment‚ Woolworth depended on an internally architected data warehouse and generic Business Intelligence software to meet their analytics requirement. Over time growing analytic needs‚ consequent tactical modifications to Data Warehouse architecture had led to poor reporting performance and decision-making delays of several hours. Putting together datasheets and reports extended timelines to several days‚ with customization or creation of new reports proving to be significant challenges. Woolworth also had to contend with mounting Business Intelligence-Data Warehouse maintenance and overhead costs. |
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| Solution |
| Woolworth selected and deployed ARC integrated Business Intelligence suite and retail data model. The data model functions enabled included sales‚ merchandising‚ vendor‚ promotions‚ inventory and supply chain analytics. ARC deployment helped Woolworth achieve: |
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reduced reporting speed – from over 30 minutes to 30 seconds! |
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reduced Data Warehouse size – from 1.5 TB to 250 GB |
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| Apart from these‚ other key business benefits included actionable Business Intelligence with powerful utilities‚ access to hundreds of retail specific reports and KPIs. |
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