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ARC drives business performance initiatives in Deutsche Woolworth
February 2007/Volume 17‚ Number 2
Reviewer ARC Drives Business Performance Initiatives in Deutsche Woolworth
Hartwig (Hardy) Hopfenzitz‚ CIO‚ Deutsche Woolworth GmbH & Co. OHG.
 
Background
Deutsche Woolworth is a leading German retailer operating more than 380 stores of upto 50000 square feet across Germany and Austria. With more than 16000 employees‚ Deutsche Woolworth generated sales of approximately $1.4 billion in 2004.
   
Hardware Platforms  
IBM pSeries servers‚ AS400 and DB2.
 
Problem solved
As part of our business performance management initiatives‚ we wanted to provide a single version of the enterprise‚ understand our critical key performance indicators (KPIs) and set a framework to monitor‚ analyze and manage the performance of our retail operations across the enterprise. This required integratign data from various retail point solutions in our environment into a single data warehouse (DW). The complexity and dynamism of our business was placing increasing strain on the existing business intelligence (BI) platform to deliver performance-related reporting and analytics to business managers. The platform's architecture and deployment was becoming unwieldy to maintain‚
customize and scale. We were spending a huge sum of money in hosting the DW. There were more than 2 billion records with around 360‚000 SKUs.
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